Sanovo Technology Group has made an investment in Ovotrack Holdings BV. This transaction establishes a strategic alliance with a company that is a global supplier of traceability and inventory management solutions for egg grading centers, processing plants and hatcheries. Ovotrack will continue to operate independently and Job Beekhuis will remain CEO of both Ovotrack BV. and Hatchtrack BV.
The first Ovotrack solution for traceability, labelling and inventory management was developed two decades ago in the egg-grading plant operated by the Beekhuis family. Since then, Ovotrack solutions have been installed at more than 100 egg grading centers, egg processing plants and hatcheries around the world.
In commenting on the development, Job Beekhuis stated, “the market has changed and matured in the last decade. Traceability and inventory management are now crucial requirements for the egg and poultry sector. We needed a strategic partner to help us to accelerate our growth, so that we can keep servicing this growing market. We have been working together with SANOVO for a long time and we are very happy to strengthen our position with this partnership”.
Michael Midskov, CEO of Sanovo Technology Group stated “our customers are asking for more automation, traceability and increased software and equipment integration in their processing plants. Our customers want to be able to monitor every single step in their process, real-time and wherever they are – from the farm to the final customer. Collecting ‘Big Data’ from all stages of the supply chain in the egg industry is important for learning and optimizing our machinery, equipment and the entire value chain for the benefit of our customers. Big Data and digitalization combined with our machines and equipment is of strategic importance for Sanovo Technology Group and the intensified cooperation with Ovotrack fits perfectly into that strategy”.
Michael Behrendsen, CCO of Sanovo Technology Group added “Ovotrack will continue working with all manufacturers that supply equipment for egg grading, egg breaking and hatching”.