To promote eggs in confectionary baking and food service, the American Egg Board has issued a REAL eggs toolkit with seasonal recipes, references to social media, and other promotional items.

Since the 2015 HPAI Epornitic, the unprecedented escalation in the price of egg products created an opportunity for substitutes.  To their credit the AEB has regained market share and is actively promoting the functional properties of eggs to an important segment of the market.

The toolkit includes sales presentations, customer E-mails, digital banners, and a sale sheet incorporating certification standards to use the Real Eggs seal.