Paul de Schouwer, Sales Director for the Moba Group, has announced that the Company will cancel attendance at all trade exhibitions for the remainder of 2020.  The decision was made in the interest of safety and health. De Schouwer stated “Although we have many innovations to share this year, it is our responsibility as an industry leader to focus on the safety and health of our customers, agents, employees, and other stakeholders in the egg-production business.”

Moba has a number of innovations that would have been shared with the egg-production and processing industries at scheduled meetings.  Accordingly, the Company will promote new products using the website <www.moba.net> and through circulation of News Grader and postings on social media.

Headquartered in Barneveld, the Netherlands, Moba has offices in the U.S., Japan, Italy, China, Malaysia, Dubai, the UK, Germany and France, supported by a network of agents and distributors.

Moba joins a number of companies that will be withdrawing from regional, national, and international meetings.  Concurrently, organizers of most scientific meetings, trade exhibitions and company gatherings have announced cancellations or defered schedules to late in 2020.  Due to uncertainties concerning the prevalence of COVID-19, travel is restricted and suppliers are relying on the internet and web-communication with prospective clients to promote products and services.

The question arises as to whether international meetings will ever regain their importance in marketing new products or as a medium to interact with clients. In any event there has been an unwarranted proliferation of national and regional events over the past two decades. Attendance for exhibitors and customers is increasingly expensive and time-consuming, given the volume of business actually completed at many shows, exhibitions and fairs.