Deprived of a large portion of their food service market, Sysco Corporation has embarked on a “Sysco Knows Fresh” campaign to promote fruit, vegetables and dairy products.
Greg Bertrand, Executive Vice President U.S. Food Service Operations stated, “Sysco continues to lead our industry in providing an expansive fresh product assortment including fresh meats and seafood, produce, dairy and refrigerated specialty items.”
Sysco intend using social media, product catalogs, E-mails and videos. The Company will enroll celebrity chefs to feature recipe items and menu solutions.