The American Egg Board has announced that, Liz Gruszkievicz will lead the Consumer Marketing group, with responsibility for advertising media planning public relations and communications and consumer research. Ms. Gruszkievicz has twenty years of experience growing brands, and promoting sales.

AEB President & CEO Anne Alonzo commented “after an extensive search, in a field of truly talented candidates, we landed an ideal leader for this role. Liz Gruszkievicz has the experience, credentials and success record to drive demand for eggs and egg products in the biggest part of the egg business — with consumers,”

Gruszkievicz joins the AEB from Energy BBDO in Chicago, where she is currently SVP, Client Service Director and has led the AEB account for the past three years.

Liz earned a BA in Psychology and a BS in Communications from Boston University.