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AEB to Launch REAL Eggs ® Certification

02/20/2020

The made with REAL eggs ® seal is available for use by manufacturers, food-service providers and retailers.  The seal certifies that products contain REAL U.S.-produced eggs and are devoid of egg substitutes.  Seals may be applied to packaging, used in marketing and merchandising materials and menu boards. 

 

The REAL eggs® seal will establish the authenticity of the product in relation to transparency, clean labels and quality assurance.

 

The REAL Eggs® Program will be presented at the annual Board Meeting of the AEB in Sarasota, FL. March 23rd-25th An informational webinar for producers and allied industries is scheduled for Wednesday, April 8th.

 

In a press release issued by the AEB on February 19th, Anne L. Alonzo, President and CEO stated "AEB developed the made with REAL eggs® certification process to help assure that what is inside a package or on a restaurant menu is the high-quality, authentic ingredient consumers demand." 

 

Quick-service restaurants and retailers are already recognizing the value of the made with REAL eggs certification seal.  To date, providers including White Castle and 7-Eleven have successfully piloted the program and proven that the seal encourages consumers to make repeat purchases.