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Online Order and Delivery Reshaping Customer Loyalty


A survey conducted by Raymond James suggest that online ordering platforms represent $18 billion in annual takeout-and-delivery in the U.S. Grubhub is the industry leader followed by Uber Eats and DoorDash.

The interposition of online ordering and delivery services between the preparer of food and customer is now influencing choice of restaurants. The question is now whether delivery platforms allow customers to choose their favorite restaurant or whether the ordering andfdelivery service is modifying loyalty.