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7-Eleven Stores Test Premium Breakfast Sandwiches


7-Eleven will be trialing a line of premium breakfast sandwiches bearing the “Made with REAL Eggs”. The initiative was developed by the American Egg Board in collaboration with the convenience chain. The trial will run for four weeks in selected regions.

AEB intends to promote the image of eggs to counter substitutes wit products bearing a “Made with REAL Eggs” logo. 

AEB has established a website

Subscribers to EGG-NEWS are invited to try the new product and support the industry.