On October 18th, TreeHouse Foods announced a recall of frozen waffles based on contamination with Listeria monocytogenes. The presence of the pathogen was detected on routine monitoring at the Brantford, Ont. plant.
The recall was subsequently expanded on October 22nd to cover all products made at the facility still within the “used by” date. The incriminated frozen waffles were distributed to almost all grocery chains in the U.S. under both TreeHouse and private label brands.
Following the CDC release and concerning the recall, TreeHouse stock declined 8.9 percent following the October 18th release. Analysts anticipate that the recall and interruption in manufacture of waffles would lower EPS by 4 percent in 2024 given that annual sales of private label frozen waffles attained $117 million through October 5th.