The International Egg Commission (IEC) has declared October 11th as World Egg Day. The IEC intends for World Egg Day to provide a greater awareness of the nutritional value of eggs especially for children. Publicity associated with 2023 events reached 130 million across the globe with benefits to producers.
The 2024 promotional, “tool kit” emphasizes the “United by Eggs” theme and provides key messages, social media graphics and creative suggestions to plan events and press releases.
World Egg Day activities have been arranged in many member nations:-
- In the U.S., Rose Acre Farms, Versova and Center Fresh will serve omelets and IEC material will posted on message boards and social media.
- In Australia, a campaign will feature recipes across print and digital platforms.
- Egg farmers of Canada have arranged the Earthwise Egg Quest: Canadian Egg Farming trivia challenge.
In France Fans d’ Oeufs will present Egg Shark an online game on Facebook and Instagram. Promotional material has been distributed to schools to emphasize nutritional value. - The Union Nacional de Avacultores in Mexico will arrange an international egg fair and will attempt to break the Guinness World Record for the largest egg and spoon race.
- In the Netherlands, the Poultry Expertise Center will host a celebration coinciding with Dutch Food Week. Over thirty poultry farmers will open their facilities to the public to acquaint consumers with welfare and hygienic production.