From October 10th, McDonald’s Corp. added the Chicken Big Mac® to U.S. menu offerings. Tempura-battered chicken patties have replaced beef used in the traditional Big Mac.
The innovation is consistent with recent comments at analysts’ meetings concerning the increasing demand for chicken and an escalation in the price of beef.
Concurrently with the U.S. Big Mac® introduction McDonald’s will offer McCrisp® and McSpic® chicken sandwiches in international venues providing a choice between original and spicy flavors.