Checkers & Rally’s has announced a $5 meal deal following the initiative of McDonald’s and followed closely by competing chains.

Checkers & Rally’s offers a choice of two sandwiches, a small order of fries and an eight-count portion of chicken bites with a 16 oz. drink and an apple pie turnover dessert.

The special offer will run from September 11^th for an unspecified but limited time.

It is obvious that the advantage anticipated by McDonald’s will face competition. At the end of the day, all the chains promoting $5 meal deals will probably post increased traffic but will record reduced sales from the lower unit of transaction (‘ticket’).