Sodexo, a multinational food service company, has introduced breakfast burritos to U.S. college campuses for the 2024 fall term.  The product comprises a soft flour tortilla stuffed with eggs, cheese, bacon, crispy potatoes, avocados and seasoning.  Sodexo introduced breakfast burritos based on innovations developed by the Dog Haus brand founded in California in 2010.  The alliance between Dog Haus and Sodexo is an attempt to recreate traditional foods enjoyed during childhood and refined for college years.

Breakfast burritos will be introduced to the University of Cincinnati and Arkansas State University this semester.  It is intended to expand the range of universities serving the burrito and to modify the content with alternative meats and seasonings. Bacon will not be acceptable at many universities with students’ religious dietary observances.