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AEB – More Bang For The Buck

08/21/2019

The American Egg Board recently reported on July web activity. During the month search engine advertisements generated 2.6 million impressions and 145,000 clicks. July spending was down 18 percent compared to the corresponding month in 2018 but clicks were up 95 percent.

Social media generated 50 million impressions and 66,000 engagements (better than any dating site!)

The Dinner Eggs campaign was the key to the success of the web response. This initiative represents a collaboration between The Incredible Egg and the AEB Egg Nutrition Center. Cara Harbstreet a registered dietitian focused her Dinner Eggs contribution on a microwaveable Ramen recipe directed to busy health-conscious young consumers. Dinner Eggs is further promoted by the “Farm Babe”.