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Conagra Brands to Intensify Vegetable Protein Offerings

07/09/2019

In an investor call, Sean Connolly, Chairman and CEO of Conagra Brands indicated that the Company will extend their footprint in vegetable-based alternatives to meat through their Gardein brand. Acquired with the Pinnacle Foods acquisition, sales for Gardein will exceed  $150 million in 2019 with a four-fold growth over the past five years. Conagra Foods will follow a strategy of including vegetable protein in meat products following the “hybrid approach” to be used by competitors including Tyson Foods.

Conagra Brands manufactures Gardein products in Richmond, B.C. Canada and Hagerstown, MD, but additional capacity will be added in the fall of 2019. Connolly noted that although vegetable-based burgers have received considerable publicity, there are other products including hot dogs and sausages that will be marketed as hybrids. Conagra will also be able to leverage Gardein technology to other items in the Conagra range including Marie Callender’s, Healthy Choice, Bird’s Eye and also for private brands.