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Promotion of U.S. Eggs in India

03/07/2019

The Indiana Corn Marketing Council in conjunction with USAPEEC recently conducted a promotional seminar for eggs in Chennai, capital of Tamil Nadu State. The theme of the seminar was "Unscramble the Nutrition Science on Eggs", applying the resources of the Egg Nutrition Center.

The benefits of investment in this event are questionable given the fact that India is self-sufficient in eggs and is in fact an exporter of both egg liquids and shell eggs.

Well-meaning promotions involving transfer of technology will only benefit India. This commentator was involved in broiler production seminars organized by the American Soybean Association during the 1990's. Initially the purpose was to promote broiler production with objective of increasing demand for U.S. soybeans. The flawed program was extended at the request of the host country to include processing technology. This effectively placed India in a position to compete with the U.S. in Asian markets.

Promotional activities in nations to which we export are beneficial. Programs such as those arranged in Mexico, Singapore, Hong Kong, Japan, Korea and at Middle East exhibitions enhance the image of our products to the detriment of potential competitors. By creating a U.S. Brand based on quality, consistency and service market share can be entrenched and expanded over the long term to the benefit of our industry.